Brand Identity Concept
Elect
Brad Clark
Tarrant County Criminal Court No. 5 · Conservative Republican
Color Palette — "Distinguished Texan"
Charcoal Navy
Primary · Authority
#1C2B3A
Burgundy
Accent · Texas Strength
#722F37
Antique Gold
Highlight · Excellence
#B8963E
Warm Cream
Background · Approachable
#FAF7F2
Navigation
Section Accents
Buttons & CTAs
Page Background
Body Text
Typography System
Playfair Display · Google Fonts (Free) · Used for all major headings, hero text, section titles
STAND WITH BRAD CLARK
Conservative Republican for Tarrant County
About Brad Clark · Endorsements · Issues
Lora · Google Fonts (Free) · Used for all paragraph text, pull quotes, supporting copy
As an attorney who has been on both sides of the courtroom and a successful business leader, Brad understands the importance of running an efficient and productive courtroom. He is committed to providing all litigants a fair and impartial forum.
"With more than 30 years of experience in Tarrant County, Brad knows this courthouse — and this community."
Montserrat · Google Fonts (Free) · Used sparingly for UI elements only — never body copy
About Brad · Endorsements · Issues · Get Involved · Donate
Donate Today
Endorse Brad
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Fonts & Colors in Action — Hero Section Preview - Photo will be Added
Conservative Republican · Tarrant County Criminal Court No. 5
Stand With
Brad Clark
Brad Clark
Experienced Attorney. Lifelong Republican. Native of Fort Worth.
Brad Clark has spent more than 30 years serving Tarrant County in the courtroom and in the community. As your judge, he will uphold the rule of law, provide a fair forum for all litigants, and continue his life's work protecting families from intimate partner violence.
Donate Today
Endorse Brad
Brand Voice & Tone
This Brand Is
- Authoritative but approachable
- Distinctly Fort Worth / Texas
- Judicial — wise, measured, fair
- Community-rooted and personal
- Conservative and principled
- Quietly confident — no shouting
This Brand Is Not
- Generic red-white-blue political
- Flashy or over-designed
- Attack-oriented or divisive
- Corporate or cold
- Trendy or trying too hard
- Amateur or templated-looking
Wordmark & Logo Approaches
Option A
Brad Clark
For Judge
Tarrant County · Court No. 5
Gold rule creates separation with distinction. Elegant, restrained.
Option B
Elect
Brad Clark
Tarrant County Criminal Court
No. 5 · Conservative Republican
Dark version for website header. "Elect" reads active — a call, not a label.
Option C
elect
Brad Clark
Judge · Tarrant County · Court 5
Italic lowercase "elect" adds a human, handwritten quality. Very distinguished.
Design Rationale
Judges are not politicians — they project wisdom and impartiality, not campaign energy. A clean typographic wordmark in a font like Playfair Display carries more judicial authority than any graphic mark. The name is the logo. All three options above are pure typography — no icons, no scales of justice clipart, no stars. Dignified, timeless, and fully legible from yard sign to website header to business card.